Your Fractional CMO For Growth, Strategy & Business Development
Minimum 3 month commitment
Limited availability
Understanding the right marketing mix to propel your organization requires more than just a team or an agency - you need an experienced marketing leader. Unfortunately, not everyone is ready to hire a fulltime marketing leader given the average annual salary is $150,000+ per year.
With the Interim Marketing Leader/Fractional CMO engagement, you get the experience, strategic insights, and team guidance of a leader, at a fraction of the cost.
Beyond saving your resources on a dedicated fulltime role, we'll also find ways for you to save through your client acquisition and retention efforts.
Limited availability
Understanding the right marketing mix to propel your organization requires more than just a team or an agency - you need an experienced marketing leader. Unfortunately, not everyone is ready to hire a fulltime marketing leader given the average annual salary is $150,000+ per year.
With the Interim Marketing Leader/Fractional CMO engagement, you get the experience, strategic insights, and team guidance of a leader, at a fraction of the cost.
Beyond saving your resources on a dedicated fulltime role, we'll also find ways for you to save through your client acquisition and retention efforts.
Here's How We Elevate Your Growth Marketing Strategy
First 6-weeks:
Analysis & strategy creation
Action Items:
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Outcomes:
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Second 6-weeks:
Team collaboration & plan execution
Regular meetings with team or agency to ensure strategy execution is on time and with top quality (limited to 8 hrs/week)
Regularly available for leadership calls to ensure marketing messaging and initiatives are aligned to organizational goals/direction
Weekly status sharing via email
Weekly status sharing via email
Ongoing:
Reporting & Optimization
Once plans are executed and in market, weekly reporting will be provided in a custom dashboard
Campaign monitoring and optimization will take place on a regular basis
Campaign monitoring and optimization will take place on a regular basis
Access to network of top agencies, tools, and talent at preferred pricing
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Lindsay Ringuette
Sr. Director, Marketing & Communications - ISA Cybersecurity
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Andrew Sutherland
Head of Business Development - KeyData Associates
Melissa and mrge Marketing are fantastic and I highly recommend having personally worked with them. Really strong approach in finding the balance between strategy and execution and defining and driving meaningful campaigns that generate measurable outcomes.
Ross Taylor
Mortgage Broker & Owner - Ross Taylor Mortgage
Our experience with mrge marketing was first class every step of the way. No surprises or mysteries. Melissa goes out of her way to confirm your requirements; agree on the statement of work, and then deliver in a way that surpasses even the highest expectations. Highly recommend!
Jennifer Appleby
Executive Director - Best Buddies Canada
Thank you for supporting our organization with two end of the year campaigns. We appreciate your knowledge and your consideration with our needs. Great customer service!
Gabriel Veres
Owner & Contractor - Renowave Renovations
I had a very good experience working with melissa at mrge Marketing. She was very knowledgeable and professional when re design my company website. She was able help me from start to finish. I would 100% recommend her for any marketing needs.
Reuben P
CEO & Co-Founder - Altitude Consulting
Melissa is highly strategic and results-oriented. She takes the time to understand your business and objectives, and meets your organization where it is in its marketing journey. She did a stellar job updating our consultancy's marketing plan, and highlighted key areas of focus to optimize our efforts going forward. Melissa is one of the best in her field, and we're looking forward to the next time we'll work with her!
Why Choose mrge Marketing
Partnering with us means you’re working with a team dedicated to bringing your brand vision to life and amplifying it for growth:
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25+ Years of Combined Marketing Experience
Proven expertise across branding, strategy, and digital marketing.
$10M+ Revenue Impact
We’ve helped clients across all industries drive real results.
Specialized in Local & Professional Services
Tailored branding strategies for service-based businesses.
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