An Effective Marketing Strategy Drives Business Growth
The full marketing strategy provides comprehensive insights and tailored recommendations for your organization. From audience segmentation to team structure and lead generation strategies, we analyze every aspect of your marketing efforts to optimize performance and drive business growth.
Assessing & Optimizing Your Marketing Makeup
Your Marketing Goals
We begin by understanding your short- and long-term marketing goals to shape a roadmap for success. Every strategy we build is aligned with measurable business outcomes.
Target Audience/ICP
We help define your Ideal Customer Profile (ICP) to ensure your brand speaks to the right people. Through detailed persona mapping, we maximize relevance and impact.
Budget
We work within your budget to create efficient, cost-effective strategies without compromising on quality. Our goal is to deliver high ROI through smart resource allocation.
Team Structure
We'll review your team make-up and make recommendations based on your growth needs. This could include a combination an agency partner and new team members.
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Programming/GTM
From pre-launch to scale, we build and execute GTM plans that drive momentum. Our strategic programming ensures your product or service lands strong in the market.
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Channel/Distribution Strategy
We identify the right platforms and pathways to connect you with your audience. Whether it’s digital, social, or offline, your message travels with purpose.
Channel Mix
We curate a tailored mix of channels to amplify your reach and engagement. Balance, testing, and optimization keep your brand in the spotlight where it matters.
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Marketing Technology
We recommend (and can help implement) the right tools to enhance performance and tracking. From CRMs to automation, we make your stack work smarter.
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Reporting & KPI Alignment
We build dashboards that track what matters by aligning reporting with your core KPIs. Transparent dashboards and regular insights keep your team informed and empowered.
What You'll Walk Away With
01
Better Marketing Clarity
Know exactly who you’re targeting, what you’re saying, and where you're going—so every move feels intentional, not reactive.
02
Team Alignment
Your team will be on the same page—no more mixed messages, missed opportunities, or marketing-by-committee chaos.
03
Smarter use of time & budget
No more spreading resources thin. A focused strategy ensures you're investing in what actually moves the needle.
04
KPI Tracking that makes sense
We’ll define what success really looks like—key milestones, meaningful metrics, and what to adjust when things shift.
05
ROI you'll actually see
With the right plan in place, you’ll see where your marketing is paying off—and where to double down.
Hair Salons, Day Spas, Nail Salons, Barbershops, Med Spas, Eyebrow & Lash Studios, Holistic Wellness Centres.
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Hair Salons, Day Spas, Nail Salons, Barbershops, Med Spas, Eyebrow & Lash Studios, Holistic Wellness Centres.
Why Choose mrge Marketing
Partnering with us means you’re working with a team dedicated to bringing your brand vision to life and amplifying it for growth:
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25+ Years of Combined Marketing Experience
Proven expertise across branding, strategy, and digital marketing.
$10M+ Revenue Impact
We’ve helped clients across all industries drive real results.
Specialized in Local & Professional Services
Tailored branding strategies for service-based businesses.
Other Services
Website Design & Development Services
Get a new, mobile optimized and conversion focused website.
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Brand + Growth Accelerator Package
From a growth strategy to branding, website and leads - this package has it all.
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