Tailored Genes
Biotechnology
Tailored Genes delivers custom lentivirus (LVV) and adeno‑associated virus (AAV) vectors, stable cell lines, and molecular biology GMP solutions to biotech and academic institutions—at cost‑effective prices.
Marketing Strategy
Branding
Website
SEO
Social
Content
Email
PR
Results:
600%
Growth on LinkedIn
200%
Growth in Website Traffic
3
New projects in first 3 months
New
Partnerships
200%
Increase in online engagement
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“Can’t thank you enough for all your help in getting TG to this stage. Without your dedication and marketing vision, your patience with my slow response and sometimes non responses to your requests, and your incredible posts on promoting TG and continuing with engaging the Academic and biotech community, the grand opening would not have been a success. I think back to the beginning of this year and where I was with Tailored Genes and then look at where I am now with TG and it has truly been an amazing journey. I know there is much more work to be done to get TG further, but I am incredibly grateful that we crossed paths and that you are part of TGs journey.”
Chetan Tailor
CEO, Tailored Genes
Challenges:
Before partnering with mrge Marketing, the Tailored Genes team didn’t have a structured marketing program and weren’t sure where to begin. Their efforts were limited to occasional event participation and posting flyers within their lab building, but they knew that to grow visibility and attract new clients, they needed a more strategic and consistent approach.
Solution - Phase 1:
We began by developing a comprehensive marketing strategy grounded in their business goals and growth vision. This started with a deep dive into their current marketing activity, brand positioning, online presence and competitive landscape. From there, we designed a multi-phase marketing program focused on building a strong foundation, achieving quick wins, and creating sustainable momentum.
Phase 1: Building the Foundation
- Established a consistent LinkedIn presence to grow brand awareness and industry credibility.
- Improved online visibility through on-page SEO and optimized web content.
- Developed long-form thought leadership content to position Tailored Genes as an emerging voice in viral vector manufacturing.
Phase 1: Building the Foundation
- Established a consistent LinkedIn presence to grow brand awareness and industry credibility.
- Improved online visibility through on-page SEO and optimized web content.
- Developed long-form thought leadership content to position Tailored Genes as an emerging voice in viral vector manufacturing.
Solution - Phase 2: Refreshing the Brand
As the company prepared for its next stage of growth, we led a brand and website refresh to better reflect its innovation, professionalism, and vision for the future.
Solution - Phase 3 & 4: Launch, PR & Prospecting
Tailored Genes was on the cusp of major milestones, a new facility opening and a federal funding announcement. We supported both with:
- Strategic PR campaigns to amplify the news.
- Event collateral and communications to enhance the in-person experience and align every touchpoint with their refreshed brand.
Phase 4: Prospecting & Building New Business
Building new client opportunities through attracting new business through ABM activities
- Strategic PR campaigns to amplify the news.
- Event collateral and communications to enhance the in-person experience and align every touchpoint with their refreshed brand.
Phase 4: Prospecting & Building New Business
Building new client opportunities through attracting new business through ABM activities
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"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
Koray Okumus
UX Designer, Circooles
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
Koray Okumus
UX Designer, Circooles
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
Koray Okumus
UX Designer, Circooles
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
Koray Okumus
UX Designer, Circooles