Podcast

In this season finale, Leslie Klatt breaks down the top B2B marketing trends of 2025 and key predictions for 2026—from AI-powered automation and human-first branding to long-form, expert-driven content and hybrid marketing models. The episode offers actionable insights to help marketers build trust, boost engagement, and future-proof their strategies.

In this episode, Alexander (Alex) Pepper—Senior Sales Leader at Softchoice with a decade-plus at Softchoice and Salesforce—shares what actually drives B2B growth: real sales–marketing alignment, crisp messaging, and a ruthless focus on the customer journey. He cuts through theory with practical plays you can deploy this quarter.

In this episode, I dive into the critical role of quality data in successful AI implementation with data experts, Filip and Arnab. They explore what makes data truly AI-ready, why poor data quality remains one of the top reasons AI initiatives fail, and how businesses can create a foundation of trust and accuracy in their data ecosystems.

My conversation with Andrea Bailey, Senior Director, People Operations, ISA Cybersecurity dives into the value of collaboration between HR and marketing, emphasizing the strategic role of HR in understanding and enhancing organizational culture, aligning marketing efforts with internal values, and leveraging insights for effective branding and recruitment.

In this conversation, Lindsay Ringette, Senior Director of Marketing Communications at ISA Cybersecurity, discusses the evolving landscape of public relations (PR) and its significance for B2B organizations.

In this conversation, Rich Wood, CEO of Six & Flow, discusses the evolution of his agency since its inception in 2015, focusing on how they have differentiated themselves in a competitive market.

In this episode, we sat down with Ayesha Taylor, an AI Strategist and Founder of WYDS, where she helps businesses harness artificial intelligence to scale their marketing while staying true to their brand voice. With deep expertise in AI workflows, prompt engineering, and content strategy, Ayesha brings a practical yet visionary perspective on how businesses can unlock efficiency and growth with AI.

In this episode, we sat down with Sarah Badun, the Vice President and General Manager at Casper Canada.