Through a live demo, we explored the evolving role of AI in content creation, from saving hours of manual work each day to building custom GPTs that deliver brand-consistent, high-quality outputs. Ayesha shared actionable strategies for maintaining credibility and accuracy in AI content, preparing for an AI-driven search future, and using automation without losing the human touch. If you’ve been wondering how to practically integrate AI into your marketing workflow, this episode is packed with insights you can start applying right away.
Connect with the Host:
🔗 Melissa Gallo on LinkedIn
🌐 mrge Marketing
Connect with the Guest:
🔗 Ayesha Taylor on LinkedIn
00:00 Intro: Why AI matters in 2025
01:12 Meet the guest: Ayesha Taylor’s journey into AI strategy
02:30 The real power of AI: saving 5–6 hours a day
04:15 Beyond time-saving: AI for scaling content creation
06:22 Ensuring credibility and accuracy in AI outputs
09:10 How custom GPTs create brand-consistent workflows
12:45 Preparing for the rise of AI-driven search
15:02 Balancing automation with human creativity
18:19 Practical steps to start integrating AI into your workflow
21:40 The future of AI in small and mid-sized businesses
24:33 Final thoughts: why input quality matters as much as output
Ready to grow your business with strategy that actually moves the needle?
Reach out to mrge Marketing—the agency behind this podcast. From fractional CMO services to SEO, content, and social media strategy, they help professional services firms break through stagnation and scale with clear, results-focused marketing.
Want to start the conversation?
🌐 Visit: www.mrgemarketing.com
📧 Email: info@mrgemarketing.com
Watch/Listen here
YouTube: https://youtu.be/QH9_Thsx43E
Spotify: https://open.spotify.com/episode/2cgSCmmEmBV4qV5fGx2Or5?si=LET4bCN2QaCdkNVph6wb_w
P.S. If you catch it at the end - there’s an offer!
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