The discussion breaks down how to recognize and address data quality issues, the importance of auditing and validating marketing data, and the necessity of establishing strong data governance and a culture of data ownership. From implementing effective UTM strategies to benchmarking data quality improvements, the episode offers practical insights for marketers and business leaders looking to align their digital strategies with AI readiness.
You’ll also hear real-world examples of how data-driven decision-making has transformed marketing performance and led to tangible business growth.
Connect with the Hosts:
🔗 Melissa Gallo on LinkedIn
🌐 MRGE Marketing
Connect with the Guests:
🔗 Filip on LinkedIn - https://www.linkedin.com/in/filip-filipovic011/
🔗 Arnab on LinkedIn- https://www.linkedin.com/in/arnabtagore/
Timestamps:
00:00 The Importance of Quality Data in AI Implementation
05:14 What Makes Data AI Ready?
10:10 Common Data Concerns in Businesses
14:04 Awareness of Data Quality Issues
18:23 Auditing and Validating Marketing Data
24:04 Steps to Fix Data Concerns
30:22 Real-World Examples of Data Impact
36:36 Measuring Improvements in Data Quality
Watch/Listen now:
YouTube: https://youtu.be/tAYWAwi3TvU
Spotify: https://open.spotify.com/episode/2mK1lVWvsODOUCCslboXgR?si=Gqex-29fTIiuK1Og5l75wQ
Ready to build marketing strategies backed by clean, actionable data?
Reach out to mrge Marketing — the agency behind The Marketing Breakdown. From marketing analytics and SEO to brand strategy and content development, we help businesses unlock growth through strategy that works.
Want to start the conversation?
🌐 Visit: www.mrgemarketing.com
📧 Email: info@mrgemarketing.com
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