PR Strategies that Will Elevate Your B2B Brand

She emphasizes the importance of understanding PR as a tool for building brand reputation and trust, especially in the context of digital transformation. Lindsay shares insights on when to leverage PR, how to choose the right agency, and what makes a story newsworthy. Listen in for case studies of successful PR campaigns and metrics for evaluating PR performance. In the conversation we also focus on the importance of trust and authenticity in PR efforts.

Connect with the Host:
 https://www.linkedin.com/in/melissagallo/
 https://www.mrgemarketing.com/

Connect with the Guest:
 LinkedIn: https://www.linkedin.com/in/lindsayringuette/

Takeaways
  • PR is about building brand reputation and trust.
  • Effective PR requires cross-departmental collaboration.
  • Digital transformation has changed the PR landscape.
  • PR should align with corporate goals and strategy.
  • Choosing the right PR agency is crucial for success.
  • Not all products or services are suited for PR.
  • Newsworthiness is determined by value and relevance.
  • Successful PR campaigns often involve research and insights.
  • Metrics should be established to evaluate PR performance.
  • Trust and authenticity are essential in PR communications.
Timestamps:

00:00 Introduction to PR and Lindsay's Background

01:56 Understanding PR: Definition and Importance

05:17 The Evolving Landscape of B2B PR

11:29 Digital Transformation in PR

14:42 When to Leverage PR: Timing and Strategy

19:27 Choosing the Right PR Agency

24:45 What Makes a Story Newsworthy?

29:44 Crafting Compelling Messaging

33:01 Measuring PR Performance

35:43 PR Strategies for Small Teams

36:53 Final Thoughts on Trust and Authenticity

Watch/Listen here:

YouTube: https://youtu.be/_5c-sMYaHls

Spotify: https://open.spotify.com/episode/7FdpcnIeBFh78e9pty5dOW?si=m3fAnrVlSJ2YB7Ao0MIlZQ

‍