IMCO
- Digital Strategy
- SharePoint UX/UI
- Project Management
- Brand Collateral
Results:
Check them out! https://www.imcoinvest.com/
“Melissa and her team at Mrge Marketing supported us during the discovery, audit, and site mapping phases of our internal intranet project. Her team was key in also helping us develop wireframes and working with internal stakeholders. I would recommend Melissa and Mrge Marketing for supporting any digital website strategy you are considering.”
- Frank Hsu, Director, Digital & Creative Services, IMCO
Challenges:
IMCO sought external digital strategy expertise to help redefine the content structure for their company-wide intranet refresh. Their existing intranet had become difficult to navigate and had accumulated outdated information, making it hard for employees to find what they needed efficiently.
At a separate time, IMCO was in the middle of a brand refresh that required an overhaul of their internal and external materials. They needed a partner who could collaborate with internal stakeholders, gather feedback, and redesign their corporate PowerPoint templates, one of the most frequently used tools across teams.
Solutions:
Intranet Refresh Strategy
We partnered closely with IMCO’s internal project team to develop a detailed roadmap that addressed usability, structure, and scalability. The plan included:
- Conducting a comprehensive audit of over 1,500 intranet pages to identify redundancies and outdated content.
- Surveying employees organization-wide to understand how they currently used the intranet and what improvements they wanted most.
- Hosting in-person interviews with key employee groups to uncover navigation pain points and content gaps.
- Designing a new information architecture (IA) and intuitive navigation system, a complete overhaul that prioritized ease of use.
- Creating custom SharePoint templates for Level 1 (homepage), Level 2, and Level 3 pages to enable scalability and internal management.
Providing SharePoint consultation and governance recommendations to ensure long-term sustainability.
Brand & PowerPoint Template Refresh
We also worked with IMCO’s internal brand and communications team to refresh their corporate PowerPoint templates. This included:
- Interviewing stakeholders and heavy PPT users to identify pain points and design preferences.
- Recommending a refreshed visual direction aligned with IMCO’s new brand guidelines.
- Creating three fully branded PowerPoint slide decks, including a primary corporate deck designed for flexibility, ease of use, and brand consistency across all departments.
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"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."