IMCO
- Investments
- Financial Services
- Digital Strategy
- SharePoint UX/UI
- Project Management
- Brand Collateral
Results:
Challenge:
IMCO sought external digital strategy expertise to help redefine the content structure for their company-wide intranet refresh. Their existing intranet had become difficult to navigate and had accumulated outdated information, making it hard for employees to find what they needed efficiently.
At a separate time, IMCO was in the middle of a brand refresh that required an overhaul of their internal and external materials. They needed a partner who could collaborate with internal stakeholders, gather feedback, and redesign their corporate PowerPoint templates, one of the most frequently used tools across teams.
Solutions:
Intranet Refresh Strategy
We partnered closely with IMCO’s internal project team to develop a detailed roadmap that addressed usability, structure, and scalability. The plan included:
- Conducting a comprehensive audit of over 1,500 intranet pages to identify redundancies and outdated content.
- Surveying employees organization-wide to understand how they currently used the intranet and what improvements they wanted most.
- Hosting in-person interviews with key employee groups to uncover navigation pain points and content gaps.
- Designing a new information architecture (IA) and intuitive navigation system, a complete overhaul that prioritized ease of use.
- Creating custom SharePoint templates for Level 1 (homepage), Level 2, and Level 3 pages to enable scalability and internal management.
Providing SharePoint consultation and governance recommendations to ensure long-term sustainability.
Brand & PowerPoint Template Refresh
We also worked with IMCO’s internal brand and communications team to refresh their corporate PowerPoint templates. This included:
- Interviewing stakeholders and heavy PPT users to identify pain points and design preferences.
- Recommending a refreshed visual direction aligned with IMCO’s new brand guidelines.
- Creating three fully branded PowerPoint slide decks, including a primary corporate deck designed for flexibility, ease of use, and brand consistency across all departments.