ISA Cybersecurity
- Cybersecurity & AI
- Marketing Strategy
- UX/UI
- SEO
- Social
- Reporting
- Project Management
Results:
Challenge:
With a lean internal marketing team, ISA Cybersecurity needed a strategic partner who could both strengthen their marketing foundation and help execute day-to-day initiatives. They were looking for an extension of their team, a partner with the right expertise across content, digital strategy, and analytics to support their growth objectives and drive measurable results.
"Melissa did an exceptional job as interim Director of Marketing while I was on maternity leave. She didn’t just “keep the lights on”. She delivered a comprehensive marketing strategy that not only met but exceeded our expectations. Her keen insights and innovative approach helped us reach new heights in our campaigns. Her dedication and adaptability were truly commendable.
Melissa also has an amazing ability to foster collaboration which was essential for this role. Her leadership skills were evident as she seamlessly coordinated with different departments, ensuring everyone was aligned and working towards common goals.
Overall, I was incredibly impressed with the results and highly recommend Melissa Gallo for any marketing needs. Her expertise, professionalism, and supportive nature make her an invaluable asset to any team."
- Lindsay Ringuette, Senior Director, Marketing & Communications, ISA Cybersecurity
Solution:
We embedded ourselves within ISA’s marketing ecosystem to understand their processes, priorities, and opportunities for optimization. From there, we partnered with their team to expand strategic planning while managing execution across multiple marketing channels.
Our goal: to act as a seamless extension of ISA’s marketing team, providing both strategic direction and hands-on execution to help drive quality leads and stronger marketing performance.
Ongoing Strategic & Executional Support Includes:
- SEO and website optimization: Improving visibility, UX, and content relevance across high-priority pages.
- Email nurture program creation: Building multi-stage campaigns to engage prospects and convert leads using HubSpot.
- Social content planning: Establishing a consistent brand voice and content rhythm to strengthen awareness and engagement.
- Marketing performance reporting: Enhancing analytics and dashboards for clear ROI tracking.
- Project management: Coordinating key initiatives to ensure alignment and accountability across stakeholders.
Major Projects & Achievements
- Messaging & Website Refresh: Developed a full messaging strategy and website overhaul to modernize ISA’s brand story and align with its cybersecurity leadership position.
- Sales Enablement Collateral: Managed the creation of tailored assets to support sales conversations and nurture decision-stage prospects.
- Marketing Automation Integration: Oversaw the project to connect HubSpot with the CRM for streamlined data flow, improved segmentation, and campaign efficiency.
- ABM Campaigns: Designed and executed targeted account-based marketing programs for key verticals including municipalities, financial institutions, and healthcare, helping focus resources on high-value segments.
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"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."
"Untitled has saved us thousands of hours of work. We’re able to spin up projects and features faster."