What's the minimum commitment?
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Fractional CMO Services
Many B2B companies struggle with inconsistent marketing, low-quality leads, and no clear growth strategy but hiring a full-time CMO at $150,000+ per year isn’t always realistic.
Our CMO services give you experienced marketing leadership, strategic direction, and team alignment at a fraction of the cost. We help you build the right marketing mix, improve customer acquisition and retention, and create scalable growth strategies that drive measurable business results.
Spots are limited to ensure dedicated strategic support for every client.
Minimum 3-month commitment
Our CMO services give you experienced marketing leadership, strategic direction, and team alignment at a fraction of the cost. We help you build the right marketing mix, improve customer acquisition and retention, and create scalable growth strategies that drive measurable business results.
Spots are limited to ensure dedicated strategic support for every client.
Minimum 3-month commitment
Is a Fractional CMO Right for You?
Our clients are typically B2B companies in professional services, technology, or SaaS, with 10 to 150 employees, who have a marketing budget and execution capacity but lack a strategic leader to tie it together.
You may be in the right place if:
- You're scaling past $2M in revenue and marketing is becoming a bottleneck
- You've tried agencies or coordinators but still lack strategic direction
- Your sales team is complaining about lead quality or pipeline visibility
- You're preparing for a funding round, acquisition, or market expansion
- You need someone who can own the marketing function without a long-term full-time salary commitment
Pain Points
Is Your Marketing Stuck in Neutral?
Growing B2B companies often hit the same walls:
01
No Clear Strategy
Campaigns run in silos with no unifying direction — effort without intent.
02
Low-Quality Leads
Spending budget on traffic that never converts into real pipeline.
03
Inconsistent Messaging
Sales and marketing telling different stories to the same buyer.
04
No Accountability
Agencies execute tactics, but no one is steering the ship.
05
Full-Time CMO Isn't Feasible
A $150K+ salary isn't realistic at your stage — but you still need leadership.
The Impact? Wasted budget, missed revenue targets, and a team that's busy but not effective. A Fractional CMO gives you the strategic leadership to fix this — without the full-time cost.
How Our Fractional CMO Services Drive Revenue, Strategy & Growth
First 6-weeks:
Analysis & strategy creation
Action Items:
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Outcomes:
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Second 6-weeks:
Team collaboration & plan execution
Regular meetings with team or agency to ensure strategy execution is on time and with top quality (limited to 8 hrs/week)
Regularly available for leadership calls to ensure marketing messaging and initiatives are aligned to organizational goals/direction
Weekly status sharing via email
Weekly status sharing via email
Ongoing:
Reporting & Optimization
Once plans are executed and in market, weekly reporting will be provided in a custom dashboard
Campaign monitoring and optimization will take place on a regular basis
Campaign monitoring and optimization will take place on a regular basis
Access to network of top agencies, tools, and talent at preferred pricing
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Fractional CMO vs. Full-Time CMO
Not sure which model is right for your stage? Here's how they compare:
| Fractional CMO | Full-Time CMO | |
|---|---|---|
| Time to start | 1–2 weeks | 3–6 months (recruiting + onboarding) |
| Annual cost | $60K–$120K | $200K–$350K+ (salary, benefits, equity) |
| Strategic depth | Senior, cross-industry experience | Varies by hire |
| Commitment | Flexible — scale up or down | Full-time headcount |
| Best for | $2M–$20M revenue, scaling B2B teams | Series B+ with dedicated marketing org |
| Risk | Low — no long-term salary commitment | High — 6–12 month payback if wrong hire |
Lead Magnet — Free Marketing Audit
Free Marketing Audit — Know Exactly Where You Stand
Not sure why your marketing isn't converting? We'll assess your current strategy and show you exactly what's working, what's broken, and where your biggest growth opportunity is.
What's included:
- Review of your current marketing channels & messaging
- Lead generation gap analysis
- Top 3 quick wins you can act on immediately
Who it's for: B2B companies spending on marketing but not seeing predictable results.
Calculate the Real Cost of Weak Marketing
Discover how much inconsistent leads, weak positioning, and low conversion rates are costing your business every month.
Get Insights Into:
- Lead loss
- Revenue leakage
- Customer acquisition inefficiencies
- Marketing ROI gaps
Who We Work With
Built for B2B Companies Ready to Scale
We work with service-based and growth-stage B2B businesses across Canada & USA.
Professional Services
Consulting, Legal, Finance, HR
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Technology & SaaS
Software companies needing pipeline clarity
Cybersecurity & IT
Complex solutions that need simplified messaging
Construction & Trades
Contractor businesses building their brand
Nonprofits & Associations
Mission-driven orgs needing donor & member growth
Financial Institutions
Banks, credit unions & lenders scaling through trust-based marketing
The Right Fit
If you're a B2B company with 5–100 employees and need marketing leadership without the overhead, you're in the right place.
We bring senior-level strategy to organizations that are growing fast but haven't yet scaled their internal marketing team.
Let's See If We're a Fit
Lindsay Ringuette
Sr. Director, Marketing & Communications - ISA Cybersecurity
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Andrew Sutherland
Head of Business Development - KeyData Associates
Melissa and mrge Marketing are fantastic and I highly recommend having personally worked with them. Really strong approach in finding the balance between strategy and execution and defining and driving meaningful campaigns that generate measurable outcomes.
Ross Taylor
Mortgage Broker & Owner - Ross Taylor Mortgage
Our experience with mrge marketing was first class every step of the way. No surprises or mysteries. Melissa goes out of her way to confirm your requirements; agree on the statement of work, and then deliver in a way that surpasses even the highest expectations. Highly recommend!
Jennifer Appleby
Executive Director - Best Buddies Canada
Thank you for supporting our organization with two end of the year campaigns. We appreciate your knowledge and your consideration with our needs. Great customer service!
Gabriel Veres
Owner & Contractor - Renowave Renovations
I had a very good experience working with melissa at mrge Marketing. She was very knowledgeable and professional when re design my company website. She was able help me from start to finish. I would 100% recommend her for any marketing needs.
Reuben P
CEO & Co-Founder - Altitude Consulting
Melissa is highly strategic and results-oriented. She takes the time to understand your business and objectives, and meets your organization where it is in its marketing journey. She did a stellar job updating our consultancy's marketing plan, and highlighted key areas of focus to optimize our efforts going forward. Melissa is one of the best in her field, and we're looking forward to the next time we'll work with her!
Why mrge Marketing
Partnering with Us Means
Choosing Strategic Excellence
25+
Years of Combined Marketing Experience
Proven expertise across branding, strategy, and digital marketing.
$10M+
Revenue Impact for Clients
We've helped clients across all industries drive real, measurable results.
25+
Years of Combined Marketing Experience
Proven expertise across branding, strategy, and digital marketing.
We're not another agency that hands off deliverables and disappears. When you bring on a Fractional CMO through mrge Marketing, you get a strategic partner who is embedded in your business, accountable for outcomes, not just outputs.
- Strategy-first thinking that ties every tactic to your revenue goals
- A single point of accountability across all marketing activity
- Vendor and agency management so your team stays focused
- Access to a curated network of top talent at preferred pricing
- Flexible engagement designed for growing companies, not enterprise
Frequently Asked Questions
What exactly does a Fractional CMO do?
A Fractional CMO acts as your part-time Chief Marketing Officer — setting strategy, aligning your team, overseeing execution, and reporting on results. You get senior-level leadership without the full-time salary.
Agencies execute tactics. A Fractional CMO owns the strategy, manages vendors, and ensures every activity ties back to your business goals. Think of it as leadership, not just delivery.
We require a minimum 3-month engagement. Real marketing results take time — this ensures we can build, execute, and optimize a strategy that actually moves the needle.
How many hours per week will you be available?
Up to 8 hours/week dedicated to team collaboration and execution oversight, plus regular leadership calls and always-on email access for questions and reviews.
What does it cost compared to a full-time CMO?
A full-time CMO typically runs $150,000+/year in salary alone. Our Fractional CMO service delivers the same strategic value at a fraction of the investment — ideal for scaling companies.
How soon can we get started?
Spots are limited to ensure dedicated attention for each client. Once onboarded, the first 6 weeks focus on deep analysis and strategy creation, so you'll have a clear roadmap quickly.
Ready to Lead Your Market?
Spots are limited. Let's find out if a Fractional CMO is the right fit
for your growth stage.
for your growth stage.
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