Fractional CMO Services for B2B Companies Across Canada & USA
Many B2B companies across Canada and the USA struggle with inconsistent marketing, low-quality leads, and no clear growth strategy but hiring a full-time CMO at $150,000+ per year isn’t always realistic.
Our CMO services give you experienced marketing leadership, strategic direction, and team alignment at a fraction of the cost. We help you build the right marketing mix, improve customer acquisition and retention, and create scalable growth strategies that drive measurable business results.
Spots are limited to ensure dedicated strategic support for every client.
Minimum 3-month commitment
Our CMO services give you experienced marketing leadership, strategic direction, and team alignment at a fraction of the cost. We help you build the right marketing mix, improve customer acquisition and retention, and create scalable growth strategies that drive measurable business results.
Spots are limited to ensure dedicated strategic support for every client.
Minimum 3-month commitment
How Our Fractional CMO Services Drive Revenue, Strategy & Growth
First 6-weeks:
Analysis & strategy creation
Action Items:
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Meet key stakeholders and understand main organizational goals and challenges. Includes meeting with leadership team, marketing team, sales and other cross-functional teams
Analysis of past marketing performance and the creation of benchmarks
Outcomes:
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Budget alignment
1 -2 year future looking metrics to support organizational goals
Integrated marketing strategy and campaign creation or realignment
Second 6-weeks:
Team collaboration & plan execution
Regular meetings with team or agency to ensure strategy execution is on time and with top quality (limited to 8 hrs/week)
Regularly available for leadership calls to ensure marketing messaging and initiatives are aligned to organizational goals/direction
Weekly status sharing via email
Weekly status sharing via email
Ongoing:
Reporting & Optimization
Once plans are executed and in market, weekly reporting will be provided in a custom dashboard
Campaign monitoring and optimization will take place on a regular basis
Campaign monitoring and optimization will take place on a regular basis
Access to network of top agencies, tools, and talent at preferred pricing
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Adhoc requests:
Messaging, design, content (i.e. webpage, email) review & editing
Email anytime with questions/thoughts/updates
Lindsay Ringuette
Sr. Director, Marketing & Communications - ISA Cybersecurity
My vision came alive effortlessly. Their blend of casual and professional approach made the process a breeze. Creativity flowed, and the results were beyond my expectations.
Andrew Sutherland
Head of Business Development - KeyData Associates
Melissa and mrge Marketing are fantastic and I highly recommend having personally worked with them. Really strong approach in finding the balance between strategy and execution and defining and driving meaningful campaigns that generate measurable outcomes.
Ross Taylor
Mortgage Broker & Owner - Ross Taylor Mortgage
Our experience with mrge marketing was first class every step of the way. No surprises or mysteries. Melissa goes out of her way to confirm your requirements; agree on the statement of work, and then deliver in a way that surpasses even the highest expectations. Highly recommend!
Jennifer Appleby
Executive Director - Best Buddies Canada
Thank you for supporting our organization with two end of the year campaigns. We appreciate your knowledge and your consideration with our needs. Great customer service!
Gabriel Veres
Owner & Contractor - Renowave Renovations
I had a very good experience working with melissa at mrge Marketing. She was very knowledgeable and professional when re design my company website. She was able help me from start to finish. I would 100% recommend her for any marketing needs.
Reuben P
CEO & Co-Founder - Altitude Consulting
Melissa is highly strategic and results-oriented. She takes the time to understand your business and objectives, and meets your organization where it is in its marketing journey. She did a stellar job updating our consultancy's marketing plan, and highlighted key areas of focus to optimize our efforts going forward. Melissa is one of the best in her field, and we're looking forward to the next time we'll work with her!
Why Choose mrge Marketing
Partnering with us means you’re working with a team dedicated to bringing your brand vision to life and amplifying it for growth:
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25+ Years of Combined Marketing Experience
Proven expertise across branding, strategy, and digital marketing.
$10M+ Revenue Impact
We’ve helped clients across all industries drive real results.
Specialized in B2B & B2C
Tailored branding strategies for service-based businesses.
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