2026 Edition · A mrge Marketing Report
The State of B2B Marketing in Canada 2026 Report
What's working right now, and what every growing ($5M-$100M) Canadian B2B Founder, CEO, and Marketing Lead should focus on before year-end.
- Where the Canadian B2B market stands in 2026
- The buyer shift and the rise of AI-assisted research
- What's working channel by channel and what isn't
- A six-question diagnostic to find your first priority
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What the Data Shows
Six numbers from the report that define the Canadian B2B market in 2026.
61%
of B2B buyers now prefer a rep-free buying experience.
Gartner · 2025
94%
use AI tools at some point in their purchasing process.
Gartner · 2025
$21B+
Canadian digital ad market — now a baseline, not a milestone.
IAB Canada · 2025
2×
growth in Canadian business AI adoption in 12 months (6.1% to 12.2%).
Statistics Canada · Q2 2025
71%
of B2B buyers are now Millennials & Gen Z and they don't respond to cold outreach.
State of B2B Marketing in Canada · 2026
$200K+
gross profit in six months from a single ABM program for a Canadian client.
mrge Marketing client engagement · 2025–26