Podcast

Learn more about marketing strategies and tips to help grow your team and organization.

Ensuring Your Data Is AI-Ready

In this episode, I dive into the critical role of quality data in successful AI implementation with data experts, Filip and Arnab. They explore what makes data truly AI-ready, why poor data quality remains one of the top reasons AI initiatives fail, and how businesses can create a foundation of trust and accuracy in their data ecosystems.
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The Value of HR & Marketing Collaboration

My conversation with Andrea Bailey, Senior Director, People Operations, ISA Cybersecurity dives into the value of collaboration between HR and marketing, emphasizing the strategic role of HR in understanding and enhancing organizational culture, aligning marketing efforts with internal values, and leveraging insights for effective branding and recruitment.
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PR Strategies that Will Elevate Your B2B Brand

In this conversation, Lindsay Ringette, Senior Director of Marketing Communications at ISA Cybersecurity, discusses the evolving landscape of public relations (PR) and its significance for B2B organizations.
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Predicting Buying Opportunities with AI

In this conversation, Rich Wood, CEO of Six & Flow, discusses the evolution of his agency since its inception in 2015, focusing on how they have differentiated themselves in a competitive market.
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Building Custom GPTs for Your LinkedIn

In this episode, we sat down with Ayesha Taylor, an AI Strategist and Founder of WYDS, where she helps businesses harness artificial intelligence to scale their marketing while staying true to their brand voice. With deep expertise in AI workflows, prompt engineering, and content strategy, Ayesha brings a practical yet visionary perspective on how businesses can unlock efficiency and growth with AI.
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Building B2B Partnerships that Drive Sales - w/Sarah Badun, Casper Canada

In this episode, we sat down with Sarah Badun, the Vice President and General Manager at Casper Canada.
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